OTT –The changing face of the Indian entertainment landscape

Here’s everything you need to know about India’s most popular online streaming services. What do you mean by OTT? This blog will explain everything to you. What are the best OTT apps, best OTT plans, and much more? Over the last few years, OTT apps/streaming services have seen explosive growth in India and other parts of the globe. They are on the verge of displacing cable TV and satellite pay-TV. As per statistics, the market for video streaming services could reach Rs 4000 crores by 2025. As of July 2020, India’s OTT platform users reached 29 crores. But, first and foremost, what is an OTT platform? What does the acronym OTT stand for? Is there a fee for OTT media services? In this blog, we’ve attempted to answer all of your questions and more.    

OTT stands for ‘over-the-top,’ and it refers to any media service that streams video content such as TV shows, web series, and movies over the internet rather than through traditional distribution networks like cable and DTH. Online streaming services began as content hosting sites but swiftly moved on to producing original content and to see the video, you will need an internet connection and appropriate equipment, such as smartphones, tablets, computers, smart TVs, or any device of your choice. Instead of following a schedule or waiting for their favorite shows and movies to premiere, users may access OTT content at any time and from anywhere using these streaming services. This is one of the numerous reasons why OTT apps are becoming increasingly popular around the world.  OTT benefits, features, pricing, and all you need to know.

In India, there are far too many OTT apps to choose from, and if you are unfamiliar with them, it can be difficult to choose the ideal one for you. Selecting an OTT app depends on the kind of content you would love to watch. YuppTV Scope has Sony LIV, Zee5, Voot Select, YuppTV, and many more for TV series, movies, live sports, original content, and much more. YuppTV Scope brings together the most popular OTT apps in one place, allowing you to access a wide library of content that includes movies, TV shows, web series, live sports, kid’s content, and news. YuppTV Scope is your one-stop solution for unlimited entertainment. YuppTV Scope allows you to watch OTT apps on any platform of your choice, including mobile, PC/laptop, iPad/tablets, Smart TVs, and so on.  

The Covid-19 induced lockdown resulted in a massive surge in online content consumption. Online streaming services used to be a niche market in India. As movie theatres closed, many people turned to the best OTT apps for entertainment. To cut costs, even producers found it practical to release their films, shows, and series via online streaming services. In the last two years, OTT releases have become prominent for films, movies, live sports, web series, and much more. However, now that things are back to normal and movie theatres are open for business, the OTT apps still remain popular among the general public.  

OTT apps content can be seen from any device. But first, we must maintain our subscription to that particular OTT platform. If you wish, we can take monthly, quarterly, or yearly subscriptions. It’s important to remember that a single subscription cannot be used to see content on several devices at the same time. OTT apps content can be seen on any device of your choice be it a mobile phone, a laptop, a PC, a smart TV, a tablet, an iPad, and so on.    

India’s most popular OTT Platforms in 2022 are Netflix, Disney+ Hotstar, Amazon Prime Video, MX Player, Zee5, Jio Cinema, Sony LIV, Hoichoi, Voot Select, Sun NXT, and so on. 

Subscription Plans for OTT Platforms are as follows: 

Netflix Basic: ₹199 Standard: ₹499 Premium: ₹649  
Amazon Prime Video Monthly: ₹129 Yearly: ₹999  
Disney+ Hotstar VIP: ₹399 (Yearly) Premium: ₹1499 (Yearly) Premium: ₹299 (Monthly)  
Zee5 Monthly: ₹99 3 Months: ₹299 Yearly: ₹499  
Sony LIV Premium Monthly: ₹299 6 Months: ₹699 Yearly: ₹999   
LIV Special+ With Ads: ₹199 No Ads: ₹399  
Voot Select  Monthly: ₹99 Yearly: ₹399  
Alt Balaji 3 Months: ₹100 6 Months: ₹180 12 Months: ₹300  
Hoichoi Yearly: ₹599 Yearly: ₹899  
Mx Player FREE  
Jio Cinema FREE 

These OTT platforms have entirely captivated the Indian population. OTT subscription packs are also being offered by Indian cellular network and broadband operators, which is attracting customers. All of the above factors contribute to the OTT platform’s success in India and around the world.  

But here’s the catch. For a customer, subscribing to different OTT platforms has always been a costly affair. So, there’s a need for a unified entertainment source that can aggregate the popular OTT apps and offer them for a low price. That goes without saying that OTT provides more content than TV and gives an advantage of watching shows before the telecast. That makes OTT an inevitable commodity in every household. Now, that internet has become a necessity as it enables people to meet their work needs, many are using it for their regular dose of entertainment. ISPs have to transform from internet providers to ones that offer comprehensive solutions for broadband and entertainment keeping in view the needs of the new-age subscriber.  

We hope that this blog will clear up any confusion you may have about what an OTT app is, which are the best OTT apps, what are the best OTT plans, which are India’s most popular online streaming services, and so on. It also introduces a new opportunity for internet providers to double up as OTT aggregators. This keeps customers closer to them.  

Stay tuned for more updates on OTT apps, broadband connection, and ISPs and OTT relations in our upcoming blogs.  

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